The Women’s Sports Foundation (WSF) works to enforce Title IX and makes sure that discrimination against women and girls in any form is removed from sports. This nonprofit organization also works to ensure that all women have equal access to sports.
But, the WSF does not currently engage its donors on social media with its Instagram posts averaging about 150 likes while having over 13,600 followers. To me, this was alarming. I believe the WSF could do a better job at engaging and interacting with its audience by implementing the following strategies.
1. Get Verified
Donors and interested individuals may be more likely to view your organization as legitimate if you have verification. By adding a simple check mark, the WSF seems like an organization that can be held accountable for making the best decisions with donors’ money.
2. Build Stronger Relationships With Its Athletes
WSF’s website lists many female athlete partners like Allyson Felix, Natasha Hastings and Hope Solo among many others. However, these athletes are rarely posted about on its Instagram. Instead, WSF posts about other female athletes who are currently doing impressive things in sports.
While these posts are necessary, they do not encourage the athletes to promote WSF. By posting more content that involves its athletes, the WSF will likely see an increase in interaction as the athletes will be incentivized to post about the WSF.
3. Link in Bio
As of right now, the link in WSF’s Instagram bio does not lead to the main page of WSF’s website. Instead, it links to a specific news article on a section of WSF’s website called “The She Network.” WSF should change this link to the “About Us” section of its website so that interested individuals can learn more about the non-profit and be more inclined to donate.
4. Redesign its logo
The WSF logo currently looks like something that could have been made on Microsoft Word. It is just the words “Women’s Sports Foundation.” While it gets the point across, the logo should instead try to showcase some of the organization’s mission and purpose without just stating the name of the organization.
By having a symbol that represents the organization, much like the Susan G. Komen Foundation’s pink ribbon, the public will be able to associate the symbol with the organization. It will also look better on social media, because the username for its Instagram is already “womenssportsfoundation.”
5. Showcase Teamwork
While the Instagram account showcases plenty of young girls, the girls are often pictured alone. WSF should post pictures of girls who are being supported by their families, coaches, teammates and professional athletes.
It’s cute, and it will make people want to donate, because they will see the impact that WSF and sports in general have on the young girls.
As a woman, I would love to see a non-profit like this begin to become a staple in the lives of young female athletes. When I was young, I would have loved the message that women can do anything in sports that men can do, and I am sure future generations could benefit from this, too.